- Once you capture leads, you better have a place for them to go once they come back and login.
- Give your users their own home online where they can access all their saved listing data and searches.
- Provide an easy to access login page for them to get in to their saved properties and searches.
- Set a user cookie on their computer so they are not required to login every time they return.
- Enable Social Media Logins to allow leads to sign up for property updates and save searches with the social accounts they already use every day.
- Ensure authentic lead capture since most visitors only have one social profile on each network.