Lead notification emails are automatic and always go to the account's primary email address.
Note that you may also use your wireless cell carrier's email address method to turn this notification into a text method (note that usage fees may apply). Below is a list of carrier email address methods that may be used:
AT&T – firstname.lastname@example.org
Verizon – email@example.com
T-Mobile – firstname.lastname@example.org
Sprint PCS - email@example.com
Virgin Mobile – firstname.lastname@example.org
US Cellular – email@example.com
Nextel - firstname.lastname@example.org
Boost - email@example.com
Alltel – firstname.lastname@example.org
For Team/Offices users:
Lead notifications are sent to the listing Agent or the Agent assigned the lead via lead routing.
Lead re-assignment also triggers lead notifications.
You have the option of being cc'd on all new lead notifications to Agents.