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IDX Broker Original Knowledge Base: Give Your Website Credit for IDX Broker Hosted Pages

Give Your Website Credit for IDX Broker Hosted Pages
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Last Updated
5th of March, 2014

"Content credit", as defined by SEO (Search Engine Optimization) experts, is often measured using Google PageRank (PR). Other search engines such as Bing and Yahoo may provide their own content credit mechanisms but they are not as easily assigned a number or rank the way PageRank does for a given domain or subdomain.

Note: Some of the IDX Broker features described below are advanced features. You must have technical knowledge of your website hosting and DNS settings in order to implement the suggestions below. The IDX Support Team cannot support issues with your web host or DNS settings.

There are three ways to give "content credit" to your website(s) when you display IDX results and details through IDX Broker:
  1. Earn credit for your primary (mydomain.com) website when the PageRank 5 idxco.com server sends IDX search traffic to your domain. This can only occur if your IDX pages are "wrapped" or integrated with your website design. An iFramed IDX page usually offers zero links back to your primary website, therefore, there is simply no way for Google or any other search engine to pass PageRank or other indexing credit to your website.
  2. Earn credit on a custom subdomain such as idx.mysite.com. When you direct IDX Broker to display this subdomain in the URL for all IDX pages, this new subdomain receives "content credit" when your custom page links and other IDX pages are crawled by search engines. Google will pass PageRank back and forth between your primary domain and subdomain, and eventually may list your subdomain custom links, results, and details pages as indented results underneath your primary domain.
  3. Earn credit on the www subdomain of your website - just as you would for #2 above. Normally, the www version of your website is redirected to your non-www version. E.g, www.mysite.com subdomain has what's called a CNAME record that points to mysite.com (primary domain). Any search engines or people who visit the www version of your site would be redirected to mysite.com, your primary domain. This is mostly invisible to website visitors. When you change the CNAME record for your www subdomain to idxco.com from mysite.com, all IDX Broker links change from mysite.idxco.com/idx/ to www.mysite.com/idx/. If a search engine or visitor lands on www.mysite.com, we automatically redirect them to your primary index page on mysite.com. Please contact your registrar if you have additional questions about how to modify the CNAME record for your www subdomain.
For more information about optimizing your IDX pages for search engine indexing, learn how to verify your IDX subdomain(s) in Google Webmaster tools.

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