04/02/2008

Caroline Jensen with Coldwell Banker Strives to Meet Consumer’s Needs with the Help of IDX Broker

FOR IMMEDIATE RELEASE
April 02, 2008

EUGENE, ORE. – IDX, Inc. is pleased to welcome the addition of Caroline Jensen with Coldwell Banker in Sacramento, Calif. to those real estate professionals who have integrated their custom IDX solution, IDX Broker, into their Websites. These customizable search tools allow visitors to Jensen’s site to quickly and efficiently connect with the thousands of Northern California properties listed on her local MLS, the MetroList - Sacramento (Metrolist).

Caroline Jensen and her team have gathered a wealth of useful information tailored to buyers, sellers and investors alike. She has included a detailed section with helpful tips for mover and another one for sellers. Jensen has chosen to use a variety of the IDX Broker tools such as featured listings which display an interactive slide show, a location search with selection options such as property type and price, a unique vicinity search which will allow consumers to find real estate nearby to their work or school and an MLS ID search for those who know the listing number of their preferred property.

Another way that Caroline Jensen has chosen to assist her consumers is to provide a payment calculator and one that allows people to calculate the difference between renting a property and buying a home. She can change these options at anytime from her administrative page as well as re-format her search tools and modify their style and criteria. Finally, she is able to track visitors to her site by using the IDX Broker traffic data and applying it to their lead generation tools. All of this helps her better meet her customer’s needs, leading to increased retention and lead capture.

 
About Caroline Jensen
As a former senior financial analyst and computer systems consultant, Caroline Jensen combines her expertise in the fields of finance and technology to provide her clients with superior, cutting-edge real estate services. With more than 80% of consumers beginning their real estate search on the Internet, Caroline recognizes the importance of technology in meeting the demands of today’s buyer and seller. As a real estate investor, rental property owner and President of Jensen Real Estate and Property Management, Caroline is an excellent counselor and mentor to both the new and seasoned real estate investor. 

Caroline holds a Masters Degree in Business Administration (MBA) from the University of California Davis and a Bachelor's Degree in Economics. She is one of a select few Realtors to earn e-PRO (real estate technology) certification by the National Association of REALTORS. Currently, only 1% of the nation’s 1 million Realtors are e-PRO certified. Caroline is a member of Coldwell Banker's President's Circle Elite and the Sacramento Association of Realtors Master's Club. Caroline believes in actively serving her community. Caroline offers an exceptional level of local area knowledge, marketing expertise, networking contacts and negotiating skills. Caroline's approach allows her to offer unparalleled personal attention. With leading edge technology, an efficient staff and an established reputation with other agents, Caroline works to ensure smooth transactions, making sure that her clients' real estate goals are not simply met, but exceeded.

About IDX, Inc.
Based in Eugene, Oregon IDX, Inc. is nationally known as a leading provider of real estate search applications. IDX, Inc. manages over $1 trillion worth of active listings data from over 150 Multiple Listings Services (MLS). IDX Broker is IDX, Inc.’s principle real estate software utility. The easy to manage and customizable software helps real estate professionals display home listing data from their multiple listing service (MLS) on their individual and/or office websites.  For more information on the services provided by IDX, Inc., please visit www.idxbroker.com.