03/07/2008

Matt Graff with Coldwell Banker Burnet Adds IDX Broker to His Minnesota Website

FOR IMMEDIATE RELEASE
March 07, 2008

EUGENE, ORE. – IDX, Inc., the nation’s leading IDX solution provider, is pleased to welcome Matthew Graff with Coldwell Banker Burnet in Apple Valley, Minnesota to the list of real estate professionals integrating the IDX Broker search tools. With the addition of this custom search form on his website, Matt Graff is able to connect visitors interested in  Minnesota properties with the thousands of listings from his local Multiple Listing Service (MLS) the Northstar MLS (Northstar).

IDX (Internet Data Exchange) is the process by which IDX Broker takes the raw real estate data from Northstar and then formats it for easy viewing on Matt Graff’s website. The search tools are created to match the existing style and design so that they look like part of Graff’s site. He can change what criteria is displayed, how many are shown and what they look like - all from his administrative page. From there, he can also check out traffic statistics and use lead generation tools to help him grow his business.

Visitors are given the option to save their property searches, sign up for automatically emailed updates and search by an advanced search, a basic search or a map based search. With all of these options, it’s reasonable for Graff to expect an increase in leads and in client retention.

 
About IDX, Inc.
Based in Eugene, Oregon IDX, Inc. is nationally known as a leading provider of real estate search applications. IDX Broker is IDX, Inc.’s principle real estate software utility. The easy to manage and customizable software helps real estate professionals display home listing data from their multiple listing service (MLS) on their individual and/or office websites.  For more information on the services provided by IDX, Inc., please visit www.idxbroker.com.