07/18/2007 - IDX Broker’s Advanced Search Tools Generate More Leads for Jeff Gowland of Dickson Podley Realtors

FOR IMMEDIATE RELEASE
July 18, 2007

EUGENE, ORE. – IDX, Inc.’s network of real estate professionals using IDX Broker now includes Jeff Gowland of Dickson Podley Realtors, making thousands of listings from the Pasadena Foothill Association of Realtors (PFAR) previously available only to realtors, accessible to consumers.

IDX Broker functions to extract and present data from the Pasadena Foothill Association of Realtors to Jeff Gowland’s website.  This streamlined integration of PFAR data with the website is attractive to consumers, encouraging higher rates of direct traffic and increasing client retention – both factors which directly increase leads for his business.   These added features of IDX Broker benefit consumers by giving them search tools, the ability to sign up for automatic email updates, and listings and search saving capabilities.  Jeff Gowland benefits as well from the increase in leads, as well as from using the lead management utility, detailed traffic reporting, and customization options for the layout and design of his site.

About Jeff Gowland
Jeff Gowland is proud to provide high quality informational services to real estate consumers in the Pasadena, California area.  He offers answers to questions unasked, pertinent to buying and selling decisions across a wide range of real estate transactions and property types.  His website even furnishes a real estate library, providing over 150 articles for use by current and prospective clients.

About IDX, Inc.
Headquartered in Eugene, Oregon, IDX, Inc. is a leading provider of web-based search applications for real estate professionals throughout the United States.  IDX, Inc. offers two primary software utilities:  IDX Broker, and SLM Pro.  IDX Broker allows brokers and agents to integrate information from their region’s Multiple Listing Service with their own websites.  This data feed allows agents and brokers to produce and manage leads online.  SLM Pro is a Sponsored Listings Management marketing program that assists businesses with the complex task of creating and managing a dynamic online marketing plan.  SLM Pro uses a unique approach to online advertising placement that maximizes the overall reach of a client’s website, while efficiently delivering specific and targeted traffic.  For more information about IDX, Inc. and its services, please visit http://www.idxbroker.com, or call 800-421-9668.