07/09/2007 - Jeff Clark of Coldwell Banker Grabs the Attention of Chicago Consumers with the Incorporation of IDX Broker on His Website

FOR IMMEDIATE RELEASE
JULY 9, 2007

EUGENE, ORE. – IDX, Inc. announced today the addition of Coldwell Banker’s Jeff Clark to its network of real estate professionals using IDX Broker to facilitate lead generation.

Internet Data Exchange, or IDX, is the method of extracting information from a multiple listing service and making it available for presentation on the websites of real estate agents and brokers.  IDX Broker is the software application functioning as a tool of communication, pulling data from the Multiple Listing Service of Northern Illinois, and displaying it as part of Clark’s webpage.  Once displayed, consumers from Chicago to the Wisconsin border have access to information from thousands of listings previously only available to realtors, at their fingertips.

The combination of the availability of this information and the ease with which it can be used makes Clark’s website attractive to consumers. By increasing traffic to his site he is maximizing his potential for lead generation.  Because information from the Multiple Listing Service of Northern Illinois is transmitted directly and automatically to Clark’s website, it is both reliable and accurate-factors that keep consumers interested in the services he provides.

IDX Broker users benefit greatly from services such as detailed traffic reporting and customization of the appearance of the MLS listings on their pages.  Consumers can sign up for automatic email updates informing them that new properties have been listed, and can be viewed on their agent or broker’s homepage.  And much to the satisfaction of IDX, Inc.’s clients just like Jeff Clark, IDX Broker features a Lead Management tool, putting all the power of initiative in the hands of the user.

About Jeff Clark

An energetic top level producer, Jeff Clark consistently ranks in the top 1-2% of Coldwell Banker’s agents across the country.  He has been a real estate professional for almost twenty years, specializing in all aspects of relocation - focusing particularly on Chicago’s North Shore, North, and Northwest suburbs.  Jeff has had advanced training and is certified to work with both relocation buyers and sellers, and is approved by companies such as AllState and Abbott.  Known for being reliable and understanding, Jeff Clark commits himself fully to the goals of his clients.

About IDX, Inc.
Headquartered in Eugene, Oregon, IDX, Inc. is a leading provider of web-based applications for real estate professionals throughout the U.S.  IDX, Inc. offers two primary applications: IDX Broker and SLM Pro.  IDX Broker allows individual real estate agents and brokers to integrate listings from their Multiple Listing Service (MLS) seamlessly into their own real estate website.  This integrated IDX data feed allows agents and brokers to generate and manage leads online from all listings in their respective area of specialty.  SLM Pro is a Sponsored Listings Management marketing program that assists businesses with the complex task of creating and managing a dynamic online marketing plan.  SLM Pro uses a unique approach to online ad placement that maximizes the overall reach of a user’s website, while delivering relevant and targeted traffic efficiently.  For more information about IDX, Inc. services and products, please visit http://www.idxbroker.com or call (800)421-9668.