04/27/2007 - IDX Search Tools Give Reliance Realty, LLC’s Wanette Easterly an Advantage in the Real Estate Market

FOR IMMEDIATE RELEASE
April 27, 2007

EUGENE, ORE. - Eugene based IDX, Inc. today announced the addition of Reliance Realty, LLC’s Wanette Easterly to its suite of real estate clients.  Easterly now uses IDX, Inc.’s primary application, IDX Broker, to display and completely integrate Multiple Listing Service (MLS) listings on her personal website. This allows her to retain leads generated from direct traffic, rather than losing out to the listing broker through the use of traditional framed MLS search tools.

The IDX Broker application provides agents, brokers and other real estate professionals with the tools needed to create a competitive advantage in a growing real estate market.

The objective in developing a website with an integrated IDX/MLS data feed is to generate new leads quickly at a low cost to the client. With automatic email announcements, custom client home views and advanced admin and integration controls, Easterly’s clients now have access to the entire MLS database on her website.  This gives her website an advantage over those that don’t integrate the MLS listings with the IDX search tools and gives her listings free advertising on other real estate websites that also display the MLS data.

Additional benefits of using IDX Broker include the ability to automatically create featured listing pages, check the status of new MLS listings and generate automatic emails 24/7.  And as a member of the San Antonio MLS, Easterly provides her clients with access to a wider range of listings, giving her an edge over the competition.  



About Wanette Easterly
For over 20 years Wanette Easterly has been providing real estate services in Texas and in 2006 created Reliance Realty LLC. Wanette is native to Texas and is dedicated to providing professional and memorable real estate experiences for all her Reliance Realty clients. Her interactive website gives clients access to information on buying and selling homes, free electronic reports and premiere collection properties. Wanette Easterly’s team of real estate agents is dedicated to helping their clients meet their individual real estate needs.


About IDX, Inc.
Headquartered in Eugene, Oregon, IDX, Inc. is a leading provider of web-based applications for real estate professionals throughout the U.S.  IDX, Inc. offers two primary applications: IDX Broker and SLM Pro.  IDX Broker allows individual real estate agents and brokers to integrate listings from their Multiple Listing Service (MLS) seamlessly into their own real estate website.  This integrated IDX data feed allows agents and brokers to generate and manage leads online from all listings in their respective area of specialty.  SLM Pro is a Sponsored Listings Management marketing program that assists businesses with the complex task of creating and managing a dynamic online marketing plan.  SLM Pro uses a unique approach to online ad placement that maximizes the overall reach of a user’s website, while delivering relevant and targeted traffic efficiently.  For more information about IDX, Inc. services and products, please visit http://www.idxbroker.com or call (800)421-9668.