03/01/2007 - IDX/MLS Search Tools Give David Alexander’s Alexander & Company Real Estate website an Edge over the Competition

FOR IMMEDIATE RELEASE
March 1, 2007

EUGENE, OR – Eugene based IDX, Inc. today announced the addition of David Alexander’s Alexander & Company Real Estate website to its compilation of real estate based search applications online. Alexander now uses the latest version of IDX Broker to display and completely integrate Multiple Listing Service (MLS) listings on his personal website. This allows him to retain leads generated from direct traffic, rather than losing out to the listing broker through the use of traditional framed MLS search tools.

The objective in developing a website with an integrated MLS data feed was to generate new leads at a low cost for the client. With automatic email announcements, custom client home views, and advanced admin and integration controls, Alexander’s clients now have access to the entire MLS listing database on his website.

Additional benefits of using IDX Broker include the ability to automatically create featured listing pages, check the status of new MLS listings and generate automatic emails 24/7.

About David Alexander and Alexander & Company Real Estate
David Alexander’s Alexander & Company Real Estate is a full service Real Estate Company operating in Lincoln, Illinois. Through their leadership, Alexander’s team is able to provide their client’s with tools to produce homes that meet client criteria, new financing options and exceptional service and creative solutions "truly making clients dreams come true".

About IDX, Inc.
Headquartered in Eugene, Oregon, IDX, Inc. is a leading provider of web-based applications for real estate professionals throughout the U.S. IDX, Inc. offers two primary applications: IDX Broker and SLM Pro. IDX Broker allows individual real estate agents and brokers to integrate listings from their Multiple Listing Service (MLS) seamlessly into their own real estate website. This integrated IDX data feed allows agents and brokers to generate and manage leads online from all listings in their respective area of specialty. SLM Pro is a Sponsored Listings Management marketing program that assists businesses with the complex task of creating and managing a dynamic online marketing plan. SLM Pro uses a unique approach to online ad placement that maximizes the overall reach of a user’s website, while delivering relevant and targeted traffic efficiently. For more information about IDX, Inc. services and products, please visit http://www.idxbroker.com or call (800)421-9668.