12/07/2005

IDX Search Tools Give Prudential California Realty’s Boyd Smith a Competitive Advantage

FOR IMMEDIATE RELEASE
Wednesday, December 7, 2006

EUGENE, ORE. - Eugene based IDX, Inc. today announced the addition of Prudential California Realty’s Boyd Smith to its suite of real estate clients.  Smith now uses IDX, Inc.’s primary application, IDX Broker, to display and completely integrate Multiple Listing Service (MLS) listings on his personal website. This allows him to retain leads generated from direct traffic, rather than losing out to the listing broker through the use of traditional framed MLS search tools.

The IDX Broker application provides agents, brokers and other real estate professionals with the tools needed to create a competitive advantage in a growing real estate market.

The objective in developing a website with an integrated IDX/MLS data feed is to generate new leads quickly at a low cost to the client. With automatic email announcements, custom client home views and advanced admin and integration controls, Smith’s clients now have access to the entire MLS database on his website.  This gives his website an advantage over those that don’t integrate the MLS listings with the IDX search tools and gives his listings free advertising on other real estate websites that also display the MLS data.

Additional benefits of using IDX Broker Pro include the ability to automatically create featured listing pages, check the status of new MLS listings and generate automatic emails 24/7.  As a member of California’s Sandicor MLS, Smith’s clients can search the MLS quickly and easily using IDX search tools. 



About Boyd Smith
Specializing in Mission Hills, Hillcrest and Bankers Hill, Boyd Smith is an expert on downtown living.  Smith is dedicated to making every transaction an experience that brings together family and friends and strives to meet every client’s real estate goals with this motto in mind: “We don’t just sell homes, we create lifestyles.” 

About IDX, Inc.
Headquartered in Eugene, Oregon, IDX, Inc. is a leading provider of web-based applications for real estate professionals throughout the U.S.  IDX, Inc. offers two primary applications: IDX Broker and SLM Pro.  IDX Broker allows individual real estate agents and brokers to integrate listings from their Multiple Listing Service (MLS) seamlessly into their own real estate website.  This integrated IDX data feed allows agents and brokers to generate and manage leads online from all listings in their respective area of specialty.  SLM Pro is a Sponsored Listings Management marketing program that assists businesses with the complex task of creating and managing a dynamic online marketing plan.  SLM Pro uses a unique approach to online ad placement that maximizes the overall reach of a user’s website, while delivering relevant and targeted traffic efficiently.