03/16/2010 - Paul DeSalvo Offers IDX Broker Search Tools on his Site, Helping Consumers to Find their Perfect Property Fit

FOR IMMEDIATE RELEASE

March 16, 2010

EUGENE, ORE. – IDX, Inc. happily welcomes Paul DeSalvo with Firehouse Homes in Highlands Ranch, Colorado, to the rapidly expanding number of real estate agents and brokers who are using the custom IDX solution, IDX Broker, to connect potential home buyers to an endless amount of property listings on their local Multiple Listing Services (MLS), and in DeSalvo's case, the Metrolist- Denver (MTOMLS). Being able to link his website visitors with the most up-to-date MTOMLS listing information on the market, enables DeSalvo to save time, all the while simplifying the overall online real estate search process for each individual consumer

This custom IDX solution works by extracting raw data from the MTOMLS, and then formats and transfers the information to indistinguishably match DeSalvo's already existing page preferences and specifications. For those interested in the Colorado real estate market, the ability to sign-up for daily, automatic email updates that come directly from the MTOMLS, will help to ensure that they won't miss out on their ideal home. In addition to providing access to valuable property listing information, which previously was solely available to real estate professionals, prospective home buyers can also utilize comprehensive search features, such as: basic, advanced, map, address and MLS listing ID search categories. Once they have found a property that matches their specified preferences, they may access convenient links to: email property details, schedule a showing, view large photo galleries, contact the listing agent for more information, print a flyer, take a virtual tour, calculate probable mortgage payments and pinpoint their desired property on an interactive Google Map, creating a nearly effortless online real estate search experience.

DeSalvo benefits from other utilities designed to reduce his overall workload, as well as encourage increased site visitation. Through an administrative dashboard, DeSalvo has all the resources necessary to completely alter and personalize each portion of his site, to best fit both his and his clients wants and needs. It is here that he has access to helpful utilities, such as: daily MLS updates, coming directly from the MTOMLS, lead management tools and detailed traffic reporting and statistics. DeSalvo also has the capabilities to create dynamic title tags and custom XML codes, increasing his listings visibility, along with their chances of syndication with major real estate search engines, including: Zillow, Real Estate for Sale Network, RSS Feed and Google Base, to name a few.

About Paul DeSalvo

“Paul DeSalvo, Broker/Owner of Firehouse Homes, has been buying and selling Denver real estate for over 8 years.

He is also a professional Firefighter and Paramedic and has been working in the South Denver Metro Area for over 10 years. DeSalvo states, 'I'm dedicated to the area I live in work in and I want to share my knowledge and experience with other families looking to move to this area.'”

About IDX, Inc.

Based in Eugene, Oregon, IDX Inc. is nationally known as a leading provider of real estate search applications. IDX, Inc. actively manages over $1 trillion worth of active listings data from over 340 Multiple Listings Services (MLS). IDX Broker is IDX, Inc.’s principle real estate software utility and myAgent IDX is its principle mobile application available for the iPhone. The easy to manage and customizable software helps real estate professionals display home listing data from their multiple listing service (MLS) on their individual and/or office websites. For more information on all the services provided by IDX, Inc. please visit www.idxbroker.com.