02/15/2010 - IDX Software Provides a Custom and Unique Real Estate Search Experience for Sean OSullivans Clients

FOR IMMEDIATE RELEASE

February 15, 2010

EUGENE, ORE. – Enhancing and improving his website with IDX, Inc. services, Winchester Real Estate's Sean O'Sullivan incorporates a custom IDX solution into the search function of his website. This innovative IDX addition enables potential home buyers to sift through thousands of property listings in Oceanside, California and its surrounding areas, all provided by the San Diego Regional MLS (Sandicor) and its relationship with IDX Broker software. This unique Internet Data Exchange (IDX) technology works by extracting raw data from Sandicor, and then formats and transfers the information to indistinguishably match O'Sullivan's already existing page preferences and specifications. Home seekers are then presented with the most up-to-date listings on the market, through a simple and easy-to-navigate search function.

A custom IDX solution addition provides prospective home buyers with five resourceful and informative search tools, including: basic, advanced, map, address and listing ID categories, helping to narrow their online property search results, and ultimately find their ideal home. The advanced search option, being the most comprehensive, allows home seekers to browse even the smallest of property details, such as: landscaping, school district, flooring, fixtures and roof type, to name a few, the basic search covers more general search features, including: price, location and size and the map search, powered by Google Maps, enables consumers to pinpoint their desired property on an interactive road, satellite or terrain map, creating an overall more efficient, user-friendly and timely online real estate search experience for all those involved.

Not only does custom IDX Broker addition benefit potential home buyers, but O'Sullivan as well. Through his own personal administrative dashboard, he has the capabilities to control all of the functionalities throughout his website, including the way it is formated, designed and presented. He can edit his custom CSS and global wrappers, distributing a sense of unique branding throughout each page of his site. He has access to daily MLS updates from Sandicor, constantly informing him of the latest property listing information on the market. O'Sullivan also has the ability to create dynamic title tags and custom XML codes, increasing his listings visibility, along with their chances of syndication with popular real estate search engines, such as: Google Base, Zillow, Trulia, and RSS Feed, to name a few.

About Sean O'Sullivan

“Sean O'Sullivan has been a CPA and a real estate broker for over fourteen years. He began buying, selling, and managing his own real estate at the early age of twenty. He is a graduate of California Polytechnic State University, Pomona.(BS/MBA) and is the Broker/Owner of OSR/Winchester. He oversees all Real Estate activity within the company and guides his real estate professionals to obtaining excellence.”

About IDX, Inc.

Based in Eugene, Oregon, IDX Inc. is nationally known as a leading provider of real estate search applications. IDX, Inc. actively manages over $1 trillion worth of active listings data from over 340 Multiple Listings Services (MLS). IDX Broker is IDX, Inc.’s principle real estate software utility and myAgent IDX is its principle mobile application available for the iPhone. The easy to manage and customizable software helps real estate professionals display home listing data from their multiple listing service (MLS) on their individual and/or office websites. For more information on all the services provided by IDX, Inc. please visit www.idxbroker.com.