02/12/2010 - Derek Carlson Enhances his Real Estate Site with a New and Unique Design Provided by IDX Broker

FOR IMMEDIATE RELEASE

February 12, 2010

EUGENE, ORE. – With the help of a IDX, Inc., Derek Carlson with Southwest Florida Real Estate- The Carlson Group in Naples, Floirda, can now prominently display a multitude of the most up-to-date properties on his real estate website, provided by the MLS of Naples and the way IDX Broker extracts and formats the raw listing data, to be viewed as though it is a seamlessly integrated part of his site. Potential home buyers now have the ability to browse through an abundant amount of detailed and comprehensive search features, helping to narrow their results, in efforts to find their truly ideal property, in the most efficient and user-friendly manner possible. This innovative Internet Data Exchange (IDX) technology enables home seekers to create custom searches according to their specified search preferences, and can sign-up to receive automatic email alerts, the moment a property matching their specifications arrives on Naples.

Of five different search categories, including: basic, advanced, map, address and listing ID, prospective home buyers have a plethora of resources to complete the entirety of their real estate search online, if they so choose. The map search feature, powered by Google Maps, enables home seekers to pinpoint their desired property on an interactive satellite, terrain or road map. They may then apply this information in judging their relativity to nearby main roads, landmarks, parks, convenience locations, school districts and other cities, to determine if this is a neighborhood they could envision themselves residing.

Not only is this custom IDX solution addition beneficial to potential home buyers, but to Carlson as well. Through an administrative login, he is provided with all the resources necessary to not only develop a truly custom and personalized real estate website, but to also manage his online real estate business in a more efficient and organized fashion. It is here that he can not only edit his custom CSS and global wrappers, distributing his own sense of unique branding throughout each page of his site, but he also has access to daily MLS updates from the SSMLS, regarding the latest property additions and removals on the market, as well as price increase and decreases. All of these helpful, time-saving tools enable Carlson to provide each individual consumer with a much more personalized online real estate search experience.

About Derek Carlson

“My name is Derek Carlson. I'm President and Founder of The Carlson Group in Southwest Florida. The Carlson Group is a team of full-time, fully committed, fully invested, and fully accountable REALTORS in Southwest Florida.”

About IDX, Inc.

Based in Eugene, Oregon, IDX Inc. is nationally known as a leading provider of real estate search applications. IDX, Inc. actively manages over $1 trillion worth of active listings data from over 340 Multiple Listings Services (MLS). IDX Broker is IDX, Inc.’s principle real estate software utility and myAgent IDX is its principle mobile application available for the iPhone. The easy to manage and customizable software helps real estate professionals display home listing data from their multiple listing service (MLS) on their individual and/or office websites. For more information on all the services provided by IDX, Inc. please visit www.idxbroker.com.