02/03/2010 - Real Estate Professional Cal Barr Uses IDX Broker to Connect his Clients with their Ideal Florida Properties

FOR IMMEDIATE RELEASE

February 3, 2010

EUGENE, ORE. – The IDX, Inc. team is happy to include Cal Barr with Downing Frye Realty in Bonita Springs, Florida, to growing database of real estate agents and brokers using IDX Broker, their custom IDX application, to create a much more simple and efficient online property search experience for their site visitors. The inclusion of these advanced search tools with Barr's website allows consumers from around the country to view the most up-to-date property listings within his local Multiple Listing Service (MLS), the Sunshine MLS (SSMLS), and all with the convenience of never having to veer from his site. IDX Broker has the innovative and advanced technology to extract raw data from the SSMLS, and formats the information to be viewed as a seamlessly integrated part of Barr's web pages.

Buyers and sellers who have interest in the state of Florida area can find a wide variety of options on Barr's website, helping them to attain their real estate goals. Potential home buyers have access to a basic search with options such as: location, size and price, a map search, where they can pinpoint their desired property on an interactive Google Map, an address search, an MLS listing ID number search and an advanced search where they can browse everything from the landscaping, to the heating/ cooling system and even the flooring type. With this diverse array of choices, home seekers will be able to find what they are looking for quickly and with little hassle, providing a pleasant and nearly effortless online real estate search experience for each individual.

Not only is this custom IDX solution addition beneficial to prospective home buyers, but to Barr as well. With access to his own personal administrative login page, he is given numerous capabilities to create a truly personalized and unique website, to best fit both his and his clients wants and needs. He can edit his custom CSS and global, page and category wrappers, distributing a sense of personalization and unique branding throughout each page of his site. He can view traffic reports, detailing which pages and listings on his site are being viewed most frequently and are therefore in the highest demand. Barr also has the tools to create dynamic title tags and custom XML codes, increasing his listings visibility, along with their chances of syndication with major real estate search engines.

About Cal Barr

A resident of Bonita Springs, Florida, Cal Barr is a successful realtor and a key member of the Downing Frye realty team. He prides himself on being a trustworthy, reliable and hardworking real estate professional, in a competitive and constantly changing field, and will do whatever it takes to ensure that his clients find the home of their dreams.

About IDX, Inc.

Based in Eugene, Oregon, IDX Inc. is nationally known as a leading provider of real estate search applications. IDX, Inc. actively manages over $1 trillion worth of active listings data from over 340 Multiple Listings Services (MLS). IDX Broker is IDX, Inc.’s principle real estate software utility and myAgent IDX is its principle mobile application available for the iPhone. The easy to manage and customizable software helps real estate professionals display home listing data from their multiple listing service (MLS) on their individual and/or office websites. For more information on all the services provided by IDX, Inc. please visit www.idxbroker.com.