01/25/2010 - Nick Patterson Increases Efficiency During the Online Real Estate Search by Integrating Custom IDX Software

FOR IMMEDIATE RELEASE

January 25, 2010

EUGENE, ORE. – With the help of IDX, Inc., real estate professional Nick Patterson of Kale Realty in Chicago, Illinois, has integrated a custom IDX solution into the search functionality of his website, in efforts to create a quick and simple way for potential home buyers to search for properties on the web. Through Patterson's membership and IDX Broker's relationship with the Midwest Real Estate Data MLS (MRED), home seekers can now search an abundant amount of different property listings and unique features, directly on his own personal website. This innovative Internet Data Exchange (IDX) software has the technology to take raw data from the MRED, and then formats the information to be viewed as though it is a seamlessly integrated part of Patterson's web pages.

With the addition of this custom IDX solution, potential home buyers have immediate and direct access to a diverse array of resources and tools, aiding them in finding their truly ideal property. IDX Broker provides home seekers with five comprehensive and informational search quarries, including: basic, advanced, map, address and MLS listing ID search options, each encompassing unique features to help narrow their search results, in the most efficient and user-friendly manner possible. Consumers also have the option of saving their specified search criteria, and can sign-up to receive automatic email alerts, the moment a property matching their specifications arrives on the MRED.

An administrative login dashboard, provided by this IDX Broker addition, grants Patterson access to a plethora of resources to help him better manage his business. Not only can he view his clients information and saved search criteria, aiding him in providing each individual with a much more personalized online real estate search experience, but he can also receive daily MLS updates, coming directly from the MRED, regarding the latest property listing information on the market. Patterson also has the capabilities to create dynamic title tags and custom XML codes, increasing his listings visibility, along with their chances of syndication with major real estate search engines, such as: Google Base, Real Estate for Sale Network, Zillow, Trulia and RSS Feed, to name a few.

About Nick Patterson

“Kale is the middle name of founder Nick Patterson's grandfather Sol Kale, who started a small uniform company back in 1951. A member of the Kale family has been located in the South Loop on Roosevelt Road since 1921. We are a family owned and operated business that knows the Chicago market and has seen both its ups and its downs.”

About IDX, Inc.

Based in Eugene, Oregon, IDX Inc. is nationally known as a leading provider of real estate search applications. IDX, Inc. actively manages over $1 trillion worth of active listings data from over 340 Multiple Listings Services (MLS). IDX Broker is IDX, Inc.’s principle real estate software utility and myAgent IDX is its principle mobile application available for the iPhone. The easy to manage and customizable software helps real estate professionals display home listing data from their multiple listing service (MLS) on their individual and/or office websites. For more information on all the services provided by IDX, Inc. please visit www.idxbroker.com.