01/22/2010 - Custom IDX Software Simplifies the Property Search on Michael Blowers Real Estate Website

FOR IMMEDIATE RELEASE

January 22, 2010

EUGENE, ORE. – IDX, Inc. happily welcomes Michael Blower with Blower Realtors, Inc. in Stockton, California, to the growing list of elite rank real estate professionals choosing to advanced and modernize the search functionalities of their websites, by incorporating a custom IDX solution. This innovative and user-friendly IDX Broker software allows Blower to offer easy-to-navigate and attractive search features to prospective home buyers, granting them direct access to an endless amount of the most current and up-to-date property listings and details within the MetroList- Sacramento (Metrolist). This unique Internet Data Exchange (IDX) technology works by extracting raw data from Metrolist, and then formats and transfers the information to indistinguishably match Blower's already existing page preferences and specifications.

Blower can augment potential buyers online real estate experience by implementing the many different features that IDX Broker has to offer. With slideshows, he can display the newest and/ or most attractive properties that Metrolist has available, with a mortgage calculator, he offer home seekers a quick and easy indicator of which properties are in their specified price range and with the lead generation tools and detailed traffic reports, he can get to know each of his clients on a more personal basis, as well as make sure to keep up-to-date on their preferences and needs. All of these tools are accessible through an administrative dashboard, supplied with the addition of this custom IDX solution, helping Blower to manage consumers and his online real estate business in the most efficient and organized manner possible.

Five unique and comprehensive search categories, including: basic, advanced, map, address and listing ID, are displayed throughout Blower's website, enabling home seekers to browse all of their real estate options, via one singular web page. The map search option, which is powered by Google Maps, gives consumers the opportunity to pinpoint their desired property on an interactive Google Map. They may then apply this information in judging their relativity to nearby main roads, landmarks, convenience locations, school districts and other cities, to get a sense and feel for what it may be like to live in that particular neighborhood. Overall, these search quarries help potential buyers to narrow their search results, and ultimately find their ideal property.

About Michael Blower

“As a second-generation broker/owner in the Stockton area, Michael Blower brings a wide understanding of the community and real estate market. Highly involved with the community with Rotary, schools, and professional groups, Michael knows Stockton.”

About IDX, Inc.

Based in Eugene, Oregon, IDX Inc. is nationally known as a leading provider of real estate search applications. IDX, Inc. actively manages over $1 trillion worth of active listings data from over 340 Multiple Listings Services (MLS). IDX Broker is IDX, Inc.’s principle real estate software utility and myAgent IDX is its principle mobile application available for the iPhone. The easy to manage and customizable software helps real estate professionals display home listing data from their multiple listing service (MLS) on their individual and/or office websites. For more information on all the services provided by IDX, Inc. please visit www.idxbroker.com.