01/20/2010 - Victoria Horstmann Adds IDX to her Site, Providing Consumers with a User-friendly and Comprehensive Home Search

FOR IMMEDIATE RELEASE

January 20, 2010

EUGENE, ORE. – IDX, Inc. happily welcomes today their newest client addition of Victoria Horstmann with Duncan Real Estate, Inc. in Anna Maria, Florida to the rapidly expanding network of real estate agents and brokers opting to incorporate their custom flagship application, IDX Broker, into the search functionalities of their websites. With the addition of these innovative IDX search tools, Horstmann is now able to grant prospective home buyers with easy and direct access to an abundant amount of property listings within the Mid Florida Regional MLS (MFRMLS). With nearly 80% of home seekers initially taking their real estate search to the internet, Horstmann is supplying home seekers with exactly what they are looking for.

The IDX process on Horstmann's end is a simple and easy one. This custom IDX solution extracts raw listing data from the MFRMLS, and then formats the information to be viewed as though it is a seamlessly integrated part of her site. Also, the IDX data and information is automatically updated, on a daily basis, providing Horstmann with more time to spend catering to each individual home seeker's wants and needs. She can then choose to display mortgage calculators, virtual tours, save searches and sign-ups, slide shows and interactive map-based searches, helping potential buyers to narrow their results, and ultimately find their ideal property, in the most simple and efficient manner possible.

Unique and user-friendly search options are available to potential home buyers when browsing Horstmann's website, ensuring that they cover and view all aspects and details that they would want to consider before purchasing a new property. An advanced search option allows home seekers to view even the smallest of property features, such as: heating/ cooling system, landscaping, exterior material, storage space and included appliances, to name a few, a basic search covers more general categories, including: price, location and size, a map search, powered by Google Maps, enables consumers to pinpoint their desired property on an interactive road, satellite or terrain map and they also have access to an address search and an MLS listing ID search.

About Victoria Horstmann

“Having spent 20 years in marketing and advertising in New York City prior to beginning a career in real estate, I understand how to match customers with properties, using the very same skills I used to match consumers to products. It's a matter of finding the right product for the right price and with the right financing.”

About IDX, Inc.

Based in Eugene, Oregon, IDX Inc. is nationally known as a leading provider of real estate search applications. IDX, Inc. actively manages over $1 trillion worth of active listings data from over 340 Multiple Listings Services (MLS). IDX Broker is IDX, Inc.’s principle real estate software utility and myAgent IDX is its principle mobile application available for the iPhone. The easy to manage and customizable software helps real estate professionals display home listing data from their multiple listing service (MLS) on their individual and/or office websites. For more information on all the services provided by IDX, Inc. please visit www.idxbroker.com.