01/18/2010 - Realtor Chip Waterman Displays High Demand MLS Properties on his Website with the Help of a Custom IDX Solution

FOR IMMEDIATE RELEASE

January 18, 2010

EUGENE, ORE. – The IDX, Inc. team is eager to announce their most recent client addition of owner Chip Waterman of The Waterman Group, to the rapidly expanding network of real estate agents and brokers opting to advance and improve the search functionality of their websites, by incorporating the highly customizable IDX Broker software. Residing in Sarasota, Florida, Waterman is a member of the Mid Florida Regional MLS (MFRMLS). With this new custom IDX solution addition and its unique relationship with the MFRMLS, Waterman is able to immediately and prominently display a multitude of the most up-to-date property listings in Sarasota and its surrounding areas, on his own personal website.

This innovative and modernized Internet Data Exchange (IDX) software has the technology to take raw listing data from the MFRMLS, and then formats and transfers the information to indistinguishably match Waterman's already existing page preferences and specifications. He then has the resources to provide potential home buyers with numerous customizable search options and features, enabling them to completely personalize all aspects of the online real estate search process. The advanced search quarry, being the most comprehensive, allows home seekers to search even the finest of details, including: landscaping, driveway, view, flooring, heating/ cooling system, roof type, fixtures, pool, garage, storage space, scenery, exterior material, included appliances and much more, helping to narrow their search results, in efforts to find their truly ideal property.

Access to his own personal administrative login section provides Waterman with the resources to give his website a personal and user-friendly look and feel, according to both his and his clients wants and needs. It is here that he is not only able to format the look, design, layout and search options available, but he also has access to his website visitors saved search preferences and information, aiding him in establishing a more personal relationship with each individual consumer, which is often lost when dealing with real estate online. Waterman also has access to daily MLS updates, coming directly from the MFRMLS, regarding the latest property listing information on the market.

About Chip Waterman

“Chip Waterman has been ranked by The Wall Street Journal as No. 34 in the nation for number of units closed in 2008. He has been working in the Sarasota foreclosure market for over 28 years. He was the youngest licensee in the state of New Hampshire. Waterman also served our country as a member of the Navy in Special Forces serving two tours.”

About IDX, Inc.

Based in Eugene, Oregon, IDX Inc. is nationally known as a leading provider of real estate search applications. IDX, Inc. actively manages over $1 trillion worth of active listings data from over 340 Multiple Listings Services (MLS). IDX Broker is IDX, Inc.’s principle real estate software utility and myAgent IDX is its principle mobile application available for the iPhone. The easy to manage and customizable software helps real estate professionals display home listing data from their multiple listing service (MLS) on their individual and/or office websites. For more information on all the services provided by IDX, Inc. please visit www.idxbroker.com.