01/11/2010 - Realtor John Buice Uses IDX Broker to Help Keep His Clients Informed of their Different Real Estate Options

FOR IMMEDIATE RELEASE

January 11, 2010

EUGENE, ORE. – The IDX, Inc. team eagerly announces today that John Buice with Keller Williams Preferred Property in Lakewood Ranch, Florida, has incorporated IDX Broker into the search portion of his real estate website, providing potential home buyers with a quick and simple way to search for properties online. This newly added and innovative Internet Data Exchange (IDX) search tool makes it easy for Buice to provide an invaluable service to his website visitors, an immediate and direct connection to numerous properties within the Mid Florida Regional MLS (MFRMLS), a Multiple Listing Service (MLS) previously only accessible to real estate professionals. This custom IDX solution works by extracting raw data from the MFRMLS, and then formats the information to be viewed as a seamlessly integrated part of Buice's site.

Unique and helpful search options such as: basic, advanced, map, address and listing ID, provide prospective buyers with a well-rounded and comprehensive online real estate search. The map search option, powered by Google Maps, is one of the most original of the search categories, enabling home seekers to pinpoint their chosen property on and interactive satellite, terrain and/ or road map. They may then apply this information in judging their relativity to nearby landmarks, convenience locations, school districts, main roads and other cities, to determine if this is truly a neighborhood they could envision themselves living. Consumers also have the option to save their specified search preferences, and can sign-up to receive automatic email updates the moment a property matching their specifications arrives on the MFRMLS.

Buice can view his clients information and saved search criteria, via his own personal administrative login, enabling him to provide a much more personalized online real estate search experience for each individual, catering to their every want and need. He can edit the look, layout, design and format of his site, as well as decipher which search options will be displayed for potential buyers to browse, distributing his own sense of unique branding and customization throughout each page of his website. Buice can also create dynamic title tags and custom XML and RSS codes, increasing his listings visibility, along with their chances of syndication with major real estate search engines.

About John Buice

“I began my real estate career in 1988 with Century 21 in St. Petersburg, Florida. I’m a native of St. Petersburg and a third generation realtor. I have 25 years of management, marketing and real estate experience. As a licensed Appraiser and Realtor I work as a real estate advisor to help my clients in their most difficult real estate decisions. I work with the extremely successful team of Keller Williams in Sarasota, Florida. Our office will close more than $150,000,000 in business this year.”

About IDX, Inc.

Based in Eugene, Oregon, IDX Inc. is nationally known as a leading provider of real estate search applications. IDX, Inc. actively manages over $1 trillion worth of active listings data from over 340 Multiple Listings Services (MLS). IDX Broker is IDX, Inc.’s principle real estate software utility and myAgent IDX is its principle mobile application available for the iPhone. The easy to manage and customizable software helps real estate professionals display home listing data from their multiple listing service (MLS) on their individual and/or office websites. For more information on all the services provided by IDX, Inc. please visit www.idxbroker.com.