01/05/2010 - Marco Scola Makes the Online Realty Search Easier and More User-friendly with the Addition of IDX Broker

FOR IMMEDIATE RELEASE

January 5, 2010

EUGENE, ORE. – IDX, Inc. welcomes the addition of Marco Scola with Independent Brokers Realty of South Florida, Inc. in Marco Island, Florida, to their rapidly expanding database of real estate agents and brokers who have chosen to incorporate the IDX Broker custom IDX solution into the search functionality of their websites. Potential home buyers can now access a multitude of property listings within his local Multiple Listing Service's (MLS), both the MLS of Naples (Naples) and the Marco Island MLS (MIMLS), and all without ever having to veer from Scola's site.

With the addition of this custom IDX Broker search tool application, Scola is able to provide prospective home buyers with a truly unique IDX solution, that is easily tailored to meet his changing needs. IDX Broker works by extracting raw data from both the MIMLS and Naples, and then formats the information to be viewed as a seamlessly integrated part of Scola's website. Home seekers browsing his site can view a map of all of the available Marco Island area properties, utilize an advanced search that allows them to select detailed property criteria, such as: flooring, landscaping and storage space, to name a few and they can also save their searches for later perusal.

Scola can view his website visitors information and saved search preferences through an administrative login dashboard, supplied to him with the addition of IDX Broker, enabling him to get to know his clients on a more personal basis, and in turn provide a much more customized online search experience for each individual. It is here that he can not only edit his custom CSS and global wrappers, distributing a sense of unique branding and personalization throughout each page of his site, but he can also create dynamic title tags and custom XML codes, increasing his listings visibility, along with their chances of syndication with popular real estate search engines, such as: Trulia, Zillow, RSS Feed and Real Estate for Sale Network, to name a few. ,

About Marco Scola

“Marco was an independent sales associate with IBR under the previous owner. Scola along with Haedelt, also an independent sales associate with IBR, decided to purchase the brokerage in an effort to offer all the services to its agents that were not available under the previous owner. Scola and Haedelt quite simply, wanted to make IBR a better place and one of the premier real estate brokerages in southwest Florida.”

About IDX, Inc.

Based in Eugene, Oregon, IDX Inc. is nationally known as a leading provider of real estate search applications. IDX, Inc. actively manages over $1 trillion worth of active listings data from over 340 Multiple Listings Services (MLS). IDX Broker is IDX, Inc.’s principle real estate software utility and myAgent IDX is its principle mobile application available for the iPhone. The easy to manage and customizable software helps real estate professionals display home listing data from their multiple listing service (MLS) on their individual and/or office websites. For more information on all the services provided by IDX, Inc. please visit www.idxbroker.com.