11/24/2009 - Realtor Sergio Hernandez Uses IDX Broker to Help Fulfill His Clients Individual Wants and Needs

FOR IMMEDIATE RELEASE

November 24, 2009

EUGENE, ORE. – Sergio Hernandez with Downing Frye realty in Naples, Florida has chosen to incorporate a custom IDX solution into the search function of his real estate website, providing home seekers with the most elaborate, reliable and informative property search on the web. This modernized and advanced Internet Data Exchange (IDX) technology works hand in hand with the Sunshine MLS (SSMLS), assisting potential home buyers with a simple way to search for real estate online. IDX Broker works by extracting raw data from the SSMLS, and then formats the information to be displayed as a seamlessly integrated part of Hernandez's site, therefore consumers will have access to thousands of the most up-to-date property listings on the market.

Basic, advanced, map, address and listing ID search categories have been selected by Hernandez to display on his website, providing prospective home buyers with numerous options to execute the mot personalized, comprehensive and user-friendly real estate search possible. The advanced search option is truly unique in that it enables home seekers to view literally every aspect and detail of a property, including: pool, heating/ cooling system, landscaping, roof type, drive way, flooring, storage space, included appliances, view, fixtures, garage and much more. Consumers also have the unique opportunity to save their specified search criteria and can sign-up to receive automatic email updates from the SSMLS, the moment a proeprty matching their specifications becomes available.

Beneficial not only to home seekers, but to Hernandez as well, IDX Broker offers him his own personal administrative login page, where he has a plethora of tools and resources to develop a truly personalized and efficiently managed online real estate site. It is here that he not only has the capabilities to edit the look, layout, design and format of his website, but he can also decipher which search quarries will be displayed for his clients to browse. He has access to traffic reports, detailing which pages and listings on his site are being viewed most frequently, and are therefore in the highest demand. Hernandez also has the ability to receive daily updates from the SSMLS, regarding the latest property additions and removals from the market, as well price increase and decreases.

About Sergio Hernandez

“Broker, Coach and Trainer, Sergio Hernandez combines his expertise with attention to detail, to earn the loyalty of his customers. He is a Certified Luxury Homes Specialist, a Certified e-Marketing Specialist and a Certified Negotiation Specialist. A skilled negotiator, Sergio stands prepared to meet all your real estate needs whether buying, selling, investing or relocating.”

About IDX, Inc.

Based in Eugene, Oregon, IDX Inc. is nationally known as a leading provider of real estate search applications. IDX, Inc. actively manages over $1 trillion worth of active listings data from over 300 Multiple Listings Services (MLS). IDX Broker is IDX, Inc.’s principle real estate software utility and myAgent IDX is its principle mobile application available for the iPhone. The easy to manage and customizable software helps real estate professionals display home listing data from their multiple listing service (MLS) on their individual and/or office websites. For more information on all the services provided by IDX, Inc. please visit www.idxbroker.com.