11/19/2009 - IDX Broker Adds New Flare and Originality to Real Estate Professional Laurie Randazzos Website

FOR IMMEDIATE RELEASE

November 19, 2009

EUGENE, ORE. – With the help of IDX, Inc., Laurie Randazzo with RE/MAX Leading Edge has developed a truly custom and unique online real estate search experience for prospective home buyers browsing her website. This modernized and innovative Internet Data Exchange (IDX) technology works by extracting raw data from the Massachusetts MLS Property Information Network (MLSPIN), and then transfers and formats the information to indistinguishably match Randazzo's already existing page preferences and specifications. Home seekers in Winchester, Massachusetts and its surrounding cities will be able to sift through a multitude of the most up-to-date property listing information on the market, in a simple and efficient manner, with the easy-to-navigate and user-friendly features that IDX offers.

This distinctive and comprehensive IDX product supplies potential home buyers with five unique and informative search categories, including: basic, advanced, map, address and MLS listing ID, helping to simplify and narrow their search results, in efforts to find their truly ideal property. Each of these search categories provide their own helpful features, aiding Randazzo in standing out and rising above her competitors. The map search, powered by the infamous and reliable Google Maps, allows home seekers to pinpoint their desired property in an interactive road, terrain or satellite map. They can then apply this information in judging their relativity to nearby convenience locations, landmarks, school districts, main roads and other cities, helping them to determine if they could envision themselves in this particular neighborhood.

With the integration of this custom IDX solution, Randazzo has numerous resources to help her improve and enhance both the look and functionality throughout website. An administrative login page gives her the ability to create dynamic title tags and custom XML and RSS codes, increasing her listings visibility, along with their chances of syndication with popular search engines. She can receive daily, automatic updates from the MLSPIN, regarding property additions and removals within the market, as well as price variations. Randazzo also has the capabilities to view traffic reports, detailing which pages and listings on her site are most popular and are therefore being viewed most frequently.

About Laurie Randazzo

“No one knows the Winchester MA real estate market better than Bill Caci and Laurie Randazzo. With over 40 years of real estate experience, Bill and Laurie are best characterized as high energy, techn savvy Realtors with insight and knowledge you just won’t find with any other real estate team. From providing good old-fashioned, personalized service to utilizing today's hi-tech Internet marketing capabilities, Bill and Laurie are committed to meeting your real estate needs with the utmost care and professionalism.”

About IDX, Inc.

Based in Eugene, Oregon, IDX Inc. is nationally known as a leading provider of real estate search applications. IDX, Inc. actively manages over $1 trillion worth of active listings data from over 300 Multiple Listings Services (MLS). IDX Broker is IDX, Inc.’s principle real estate software utility and myAgent IDX is its principle mobile application available for the iPhone. The easy to manage and customizable software helps real estate professionals display home listing data from their multiple listing service (MLS) on their individual and/or office websites. For more information on all the services provided by IDX, Inc. please visit www.idxbroker.com.