07/02/2009 - IDX Broker Customizes, Simplifies and Personalizes the MLS Search on Realtor Jack Carlsons Website

FOR IMMEDIATE RELEASE

July 2, 2009

EUGENE, ORE.. – IDX, Inc. announces today the addition of Jack Carlson with JD Carlson Real Estate in joining the rapidly expanding database of real estate agents and brokers opting to customize their websites by integrating the distinguishable IDX Broker software. Based in Maple Grove, Minnesota, Carlson's clients are now able to search a plethora of property listings coming from the Northstar MLS (Northstar), using custom search categories, options and characteristics. This unique and innovative IDX solution updates automatically each day, providing potential home buyers with the most accurate and up-to-date listing information on the web, all the while eliminating time and hassle for Carlson, allotting him more personal time to spend on each individual client.

Sifting through all of the options available during the online real estate search process, is made easy thanks to the use of the customized IDX search tools, offering home seekers comprehensive search categories within the advanced search option, such as: pool, view, heating/ cooling system, flooring, roof type, lot size, landscaping, storage space, neighborhood, school district, included appliances and zoning description, to name a few. Prospective home buyers browsing Carlson's website also have access to a map search, powered by Google Maps, where they can pinpoint their desired property on an interactive satellite, road or terrain map. Consumers unable to find a property that matches their exact specifications at that time, can save their specified search criteria and sign-up to receive email alerts as properties matching their preferences become available on Northstar, creating a nearly effortless online real estate search experience.

Not only does this resourceful Internet Data Exchange (IDX) software simplify the online real estate search process for home seekers, it also provides an administrative login dashboard for Carlson, supplying him with many time-saving features. A new lead management section is updated when a client browsing his site enters their contact information, in which Carlson can access information, as well as their saved search criteria. All of these highly customizable IDX features can be integrated through this administrative page, using custom CSS and global, page, and category wrappers, which therefore incorporates all of the Northstar listing information directly onto Carlson's site.

About Jack Carlson

“After spending 16 years in the manufacturing industry, Jack decided to change his life forever. 'Helping people help themselves' was his motto. In getting his real estate license in 1978 he found that he has enjoyed the process of helping and counseling people in buying and selling real estate for their own personal enjoyment. In doing so he earned many accomplishments which included 100% Club, Platinum Club, Re/Max Hall of Fame and was honored to be positioned in the top 10 in the state of Minnesota. With these honors he also earned the Certified Residential Specialist (CRS) and the Graduate Realtor Institute (GRI) designations.”

About IDX, Inc.

Based in Eugene, Oregon, IDX Inc. is nationally known as a leading provider of real estate search applications. IDX, Inc. manages over $1 trillion worth of active listings data from over 275 Multiple Listings Services (MLS). IDX Broker is IDX, Inc.’s principle real estate software utility. The easy to manage and customizable software helps real estate professionals display home listing data from their multiple listing service (MLS) on their individual and/or office websites. For more information on the services provided by IDX, Inc. please visit www.idxbroker.com.