07/02/2009 - North Carolina Realtor Vivian Chapman Offers her Clients a Custom Search Experience on her Site with the Use of IDX

FOR IMMEDIATE RELEASE

July 2, 2009

EUGENE, ORE. – With the help of IDX, Inc., real estate professional Vivian Chapman with AM- PM Real Estate, based in Stanley, North Carolina, has added a custom IDX solution to her website, in efforts to simplify and speed up the online real estate search process for both her and her website visitors. With the use of this innovative Internet Data Exchange (IDX) technology, potential home byers in Stanley and its surrounding areas can now easily browse an endless amount of property listings and details, within the Carolina MLS (CMLS). IDX Broker takes the raw data from the CMLS, and formats the information to be displayed as a seamlessly integrated and easily searchable part of Chapman's website.

This user-friendly and highly customizable IDX solution provides home seekers with the option to choose from five different search categories to begin their online real estate quest for their ideal property, those being: basic, advanced, map, address, or listing ID. Each of these methods has its own benefits, but the most comprehensive is the advanced search, which enables prospective home buyers to narrow their search results, using a number of detailed characteristics and traits, including: landscaping, school district, yard space, flooring, basement, roof type, scenery, heating/ cooling system, included appliances, storage space, foundations and exterior type. Consumers can then elect to save their specified search criteria, and can opt to receive automatic email alerts the moment a property matching their specifications arrives on the CMLS.

In addition to making the real estate search much easier for consumers, custom IDX Broker also helps Chapman in managing her online real estate business more efficiently, with the use of lead management tools and traffic reports, detailing which pages and listings on her site are being viewed most frequently. In addition to being able to edit her custom CSS and global wrappers, helping to maintain a unique branding throughout each page of her site, Chapman can also create dynamic title tags and custom XML codes for each of her listings, increasing their web distribution and visibility, as well as their chances of syndication to major real estate search engines, such as: Zillow, Real Estate for Sale Network, RSS Feed and Google Base, to name a few.

About Vivian Chapman

Residing in Stanley, North Carolina, Vivian Chapman is a successful realtor, as well as the leader of the AM PM Real Estate team. She prides herself on being an honest, hardworking and respectful real estate professional, in a competitive and ever-changing market, and will do whatever it takes to ensure that her clients find the home of their dreams, in the most hassle-free and time efficient manner possible.

About IDX, Inc.

Based in Eugene, Oregon, IDX Inc. is nationally known as a leading provider of real estate search applications. IDX, Inc. manages over $1 trillion worth of active listings data from over 275 Multiple Listings Services (MLS). IDX Broker is IDX, Inc.’s principle real estate software utility. The easy to manage and customizable software helps real estate professionals display home listing data from their multiple listing service (MLS) on their individual and/or office websites. For more information on the services provided by IDX, Inc. please visit www.idxbroker.com.