06/22/2009 - Realtors Simplify and Speed Up the Online Property Search for their Clients Using Custom IDX Search Tools

FOR IMMEDIATE RELEASE

June 22, 2009

EUGENE, ORE. – Sharron Kelley with Coldwell Banker Residential Real Estate has selected IDX, Inc. to display her Midwest Real Estate Data MLS (MRED), as a seamlessly integrated part of her real estate website, making the property search more straightforward and user-friendly for her clients. Using this innovative Internet Data Exchange (IDX) software, raw listing data is extracted from MRED, and then formatted to appear in a customized fashion on Kelley's website, providing potential home buyers with an endless amount of information from thousands of different property listings and details, which are transmitted automatically and without interruption, so that the data displayed on Kelley's site is consistently accurate and reliable.

Kelley has complete administrative control over the appearance of her IDX MLS data feed and her website format and features, with options for customizing property search options, login and registration requirements, and application layout. A lead management section gives Kelley access to her website visitors saved search criteria from when they opt to sign up for email updates on properties meeting their specifications, enabling her to create a more personal relationship with each individual client. Access to traffic reports, detail which listings on her site are being viewed most frequently, and are therefore in the highest demand. Each of these resources help Kelley to manage her online real estate business more efficiently, and in turn, generate more revenue.

This custom IDX Broker search application provides prospective home buyers with five different ways to search for their ideal property, those being: basic, advanced, map, address, and listing ID. Within each of these categories are customized search characteristics and traits that give clients the option to narrow their search results, to even the finest of details, in efforts to find a home that meets their every want, need and desire. With these new and resourceful IDX search tools, Kelley is now able to save herself and her clients time and hassle throughout the entire online real estate search process.

About Sharron Kelley

“In her 25 years in real estate, Sharron Kelley has made an astounding 275 million dollars in career sales. In 2008 alone, Sharron and her Team made a massive 30 million dollars in sales, and placed number 21 in the top 20 real estate teams out of 100 at Re/Max Northern Illinois in 2008 closing 75 transactions. Sharron has ranked in the Sales Top 1% of all realtors nationally and is a part of the Hall of Fame Recipient Chairman Club.”

About IDX, Inc.

Based in Eugene, Oregon, IDX Inc. is nationally known as a leading provider of real estate search applications. IDX, Inc. manages over $1 trillion worth of active listings data from over 275 Multiple Listings Services (MLS). IDX Broker is IDX, Inc.’s principle real estate software utility. The easy to manage and customizable software helps real estate professionals display home listing data from their multiple listing service (MLS) on their individual and/or office websites. For more information on the services provided by IDX, Inc. please visit www.idxbroker.com.