06/16/2009 - A Custom IDX Broker Integration Creates Quick and Easy Way for Clients to Search for Real Estate Online

FOR IMMEDIATE RELEASE

June 16, 2009

EUGENE, ORE. – IDX Broker's intricate design and attention to detail has persuaded Brubeck- Wong Realtors very own Bernice Brubeck- Wong to incorporate a custom IDX solution into the search function of her real estate website, providing prospective home buyers with the most resourceful and customizable real estate search on the web. This innovative Internet Data Exchange (IDX) software has the technology to extract raw listing data details from the MLSListings Inc. (MLSListings), then formatting the information to be viewed as though it is a seamlessly integrated part of Brubeck- Wong's site. Home seekers in Santa Cruz, California and its surrounding areas with the have access to a plethora of the most current and up-to-date property listing information on the market.

This IDX Broker integration provides Brubeck- Wong with her own individual administrative login page, giving her the ability to decipher which search options will be displayed throughout her website for her clients to browse, in which she has chosen basic, advanced, map, address and listing ID categories. Each search quarry displays different aspects and necessary details of the online real estate search process, allowing consumers to not only have the resources to complete the entirety of their real estate search online, but they will also never have to be redirected from Brubeck- Wong's website.

With the ability to control and personalize each and every aspect and detail of her website, Brubeck- Wong is provided the resources to manage her online real estate business more efficiently, in efforts to generate more revenue. She has the capabilities to edit her custom CSS and global wrappers, distributing a unique branding and sense of personalization throughout her entire website. She has access to daily MLS updates from the MLSListings, keeping her informed on the latest property listing information on the Santa Cruz, California real estate market. Each of these administrative tools help Brubeck- Wong to give her website its own sense of customization, and in turn, set her apart from and above her competitors.

About Bernice Brubeck- Wong

“Bernice is a lifetime resident of Santa Cruz County. She has been an active realtor since 1977. Clients are her #1 priority, and with this priority comes the responsibility of ongoing education to expand her knowledge of all things real estate. Bernice is continually upgrading her education so that she can provide her clients with the best possible information and lead them into making sound decisions during the buying and selling process.”

About IDX, Inc.

Based in Eugene, Oregon, IDX Inc. is nationally known as a leading provider of real estate search applications. IDX, Inc. manages over $1 trillion worth of active listings data from over 275 Multiple Listings Services (MLS). IDX Broker is IDX, Inc.’s principle real estate software utility. The easy to manage and customizable software helps real estate professionals display home listing data from their multiple listing service (MLS) on their individual and/or office websites. For more information on the services provided by IDX, Inc. please visit www.idxbroker.com.