06/02/2009 - A Custom IDX Broker Addition Sets Realtor Johanne DuForts Website Apart From her Competitors with its Seamless Integration

FOR IMMEDIATE RELEASE

June 2, 2009

EUGENE, ORE. – Lake & Land Real Estate's Johanne DuFort has chosen to employ IDX, Inc. to advance, modernize and improve the search section of her real estate website, by incorporating their primary and highly customizable product, IDX Broker. This unique Internet Data Exchange (IDX) technology has the distinguishable capabilities to extract raw listing data details from the RealComp MLS (RealComp), and formats the information to be displayed as a seamlessly integrated and easily searchable part of DuFort's website. Not only does this custom IDX solution addition enable home seekers to browse thousands of the most current listings on the Pinckney, Michigan real estate market, but DuFort also has the option to decipher which search options will be available for home seekers to browse, in efforts to provide them with the most informative, user-friendly and time efficient real estate search on the web.

With accessibility to her own personal administrative login dashboard, DuFort has chosen to display five unique and well-rounded search categories on her website, for prospective home buyers browsing pleasure. A basic, advanced, map, address and listing ID search supplies home seekers with a plethora of search options, helping to narrow their results, to even the very finest of details, in efforts to find their ideal property. The advanced search is by far the most comprehensive of the search options, enabling consumers to search everything from the number of rooms, to the landscaping, to the heating and cooling system, and the school district in which the home is located, providing them with the resources to complete the entirety of their real estate search online, in the most efficient and organized manner possible.

This custom IDX solution addition offers DuFort her own administrative login dashboard, giving her the ability to control all aspects and details of her online real estate business, with the ability to edit the look, design, format, layout and available search options, giving her website its own sense of customization, to best fit both her and her clients wants and needs. She has access to a Lead Management section where she can view her website visitors saved search information, helping her to get to know her clients on a more personal basis, and therefore creating a more individualized experience for each home seeker. DuFort also has the capabilities to receive automatic email updates, coming directly from RealComp, regarding property additions and removals on the market, as well as price increase and decreases, keeping her up to date on the latest Pinckney, Michigan real estate market information.

About Johanne DuFort

“Johanne DuFort has been a licensed Realtor in Livingston County since 1994, and has earned 3 designations, the ABR (Accredited Buyer Representative), the CRS (Certified Residential Specialist), and the GRI (Graduate Realtor Institute Designee). She holds a BFA & MFA from the University of Michigan School of Art.”

About IDX, Inc.

Based in Eugene, Oregon, IDX Inc. is nationally known as a leading provider of real estate search applications. IDX, Inc. manages over $1 trillion worth of active listings data from over 275 Multiple Listings Services (MLS). IDX Broker is IDX, Inc.’s principle real estate software utility. The easy to manage and customizable software helps real estate professionals display home listing data from their multiple listing service (MLS) on their individual and/or office websites. For more information on the services provided by IDX, Inc. please visit www.idxbroker.com.