06/04/2008 - Coldwell Banker Residential Real Estate Works to Exceed Consumer Expectations

FOR IMMEDIATE RELEASE
June 04, 2008

EUGENE, ORE. – IDX, Inc. announces today the addition of Bob Moorefield of Coldwell Banker Residential Real Estate, serving Naples, Fla. and the surrounding suburban areas, to its expanding network of professionals in the real estate industry using IDX Broker. The customized integration of IDX Broker with Moorefield’s Website gives him the power to provide an invaluable property search utility to consumers, connecting them with thousands of listings from the Multiple Listing Service of Naples (Naples).

IDX Broker functions as a means to extract information from the Naples MLS and transfer it directly for display on Bob Moorefield’s real estate Website. Because the information is transmitted automatically and updated daily, it is consistently accurate and reliable. Simply by adding this feature to his site, he is likely to increase consumer attraction to his Naples company, potentially generating more leads and increasing his client retention rate.  

Bob Moorefield and other IDX Broker users have complete administrative control over the appearance of the IDX MLS data feed, with options for customizing details for listings results, login and registration requirements, and application layout. On his Coldwell Banker site, Moorefield has provided consumers with the ability to create a personalized account, view featured open houses, request emailed updates, search by a map, utilize a mortgage calculator and the list of usefully applications continues. Moorefield can also take advantage of lead management tools, detailed statistical reporting, and service branding.

 
About Bob & Jan Moorefield
“Bob & Jan are members of Coldwell Banker's 2005 International Sterling Society. This membership represents the top 18% of all Coldwell Banker Associates worldwide. They are certified Coldwell Banker Previews® Property Specialists in recognition of listing and selling multiple luxury properties with a list price of one million or more.  Bob's experience as a former vice-president with a leading U.S. company serves the team well in developing and executing comprehensive marketing plans. He was named a Five Star Real Estate Agent - Best in Client Satisfaction for 2005 and 2006 (Fewer than 7% of all licensed real estate agents in the Southwest Florida area were selected). Each has been awarded the GRI professional designation… the Nation's #1 Real Estate Designation.”   

About IDX, Inc.
Based in Eugene, Oregon IDX, Inc. is nationally known as a leading provider of real estate search applications. IDX, Inc. manages over $1 trillion worth of active listings data from over 150 Multiple Listings Services (MLS). IDX Broker is IDX, Inc.’s principle real estate software utility. The easy to manage and customizable software helps real estate professionals display home listing data from their multiple listing service (MLS) on their individual and/or office websites.  For more information on the services provided by IDX, Inc., please visit www.idxbroker.com.